Most agencies treat it as one task. We run it as a machine.
Six phases of operational work turn over between the deposit clearing and the keys landing in your inbox. This is the engine room — the deepest part of the job. Scroll, and watch it run.
6 phases7 touchpoints14 days17-point QA standardNo ghosting. No surprises.0 products you upload yourself6 phases7 touchpoints14 days17-point QA standardNo ghosting. No surprises.0 products you upload yourself
01
Phase 01 · Research
The journey work starts off the site.
Before a single visual decision, we populate the Build Bible: customer personas, brand-voice analysis, competitor scan, journey-map foundations. The engine that drives everything downstream is built here, in the research nobody else bothers to do.
DurationDay 0–1
OutputThe Build Bible
Your inputKick-off call + onboarding
CATALOGUING
02
Phase 02 · Draft
Bold Editorial, plotted to your brand.
Layout, typography, colour and imagery direction — our design language calibrated to your specific identity, not a template swap. You see the direction early, while it's still cheap to steer.
PreviewDay 4–5
LanguageBold Editorial
RevisableEarly & cheap to steer
DRAWING
03
Phase 03 · Engineer
Where most of the value is machined.
Hero architecture, collection-page patterns, PDP sequencing, cart and checkout beats — every decision documented and reasoned against how your buyer actually thinks. This is the heaviest phase, and the one that moves the number.
LoadHeaviest phase
DocumentedEvery decision, reasoned
Your timeNone — the lifting is ours
MACHINING
04
Phase 04 · Load
Up to 25 products, loaded and live.
Products uploaded and written with the Internal Monologue Principle applied to copy, and an SEO foundation built in from the start. You never have to wrangle products into Shopify yourself.
ProductsUp to 25 styled
CopyWritten, not placeholder
SEOBuilt in
LOADING
05
Phase 05 · Inspect
Run against the 17-point standard.
The full site is scanned against our Build Standard — seventeen checkpoints — then a soft preview is shared with you for structured feedback. Not a forty-point email thread; a clean, deliberate review.
CheckpointDay 10 soft preview
Standard17-point QA
FeedbackStructured, once
VERIFYING
06
Phase 06 · Transfer
Handover. Lever thrown to live.
Revisions per tier, final transfer, the Build Handover Document and your Tool Upgrade Roadmap. The machine outputs a finished store engineered to convert — and the keys are yours.
HandoverDay 14
DeliveredFull package + roadmap
StatusEngineered to convert
SHIPPING
Communication protocol
You never have to wonder what's happening.
Seven structured touchpoints, mapped to the build clock. No ghosting. No "I'll check in next week" that never comes.
0Welcome
1Kick-off
4Visual
7Checkpoint
10Preview
12Pre-handover
14Handover
Start the machine
Put your build on the line.
Start with a 72-hour Conversion Audit, or book a discovery call to scope the full build.